We were delighted to launch a new website this week for Perfect Octave, leading supplier of music for business systems and SoundMachine® for business partner. We migrated their website over to a fully native Hubspot CMS solution, hosted by Hubspot from Wordpress, whilst creating a fresh new design, look and feel.
Hubspot CMS allows us to build a powerful website that’s optimised for every device, personalised for every visitor using data from HubSpot CRM, and integrated with all Hubspot's marketing tools – right out of the box.
Going forwards, using Hubspot CMS for Perfect Octave's future web developments we can easily make page content SMART, which means it changes to reflect Perfect Octave's buyer personas and the stages of buyer journey for their web visitors.
In layman's terms this means cat lovers visiting a Hubspot CMS website get to see web pages containing information pertaining to cats, whilst dog lovers get to view only web pages containing dogs, if Perfect Octave were selling pet supplies, for example.
Ian Graham, Managing Director for Perfect Octave comments, 'We went with Nick Spalding's team's recommendation to switch over to Hubspot CMS for our website content management and we're delighted with the new features this brings.
We are already using Hubspot CRM, Marketing and Sales Hubs, so this is a very natural progression. We've just renewed our annual contract with Hubspot as the platform allows us to take a unified approach to our sales and marketing activities and the transparency of data allows us to measure ROI very accurately.Using Hubspot CMS for our website we will able to show our future prospects and potential customers information that is personalised and contextual for them without diluting or confusing our message i.e. Perfect Octave is a specialised music for business provider for growing business in their sector, whether that is retail, hospitality, leisure or corporate', concludes Graham.
At launch the Perfect Octave website will be a great platform upon which to build future content offers for new and existing customers. It will also provide service informations guides, including music licencing guides and regular blogs on music for business trends.
'Our development teams have recently undergone full Hubspot CMS certification, which has allowed us to build our first Hubspot CMS website. Our knowledge through this project has grown and this alongside our Hubspot Agency Partner certifications (and others) will allow us to provide websites that really provide a better return on investment for businesses, now and in the future', adds Nick Spalding.