You can have the best SEO strategies in the world. You might also have the richest content strategies, paid per click advertising campaigns, social media strategies or newsletter campaigns.
And you might also be really successful at driving traffic to your site.....only for your web pages to take forever to load when visitors arrive there.
Not only will this be providing a poor user experience, slow page speeds will also be damaging your Google Search Engine performance.
In 2010 Google introduced its PageSpeed family tools which can be used to assess your website's performance. PageSpeed Insights provides a score which summarises a web page’s performance. The score is determined by collecting and analysing data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.
There are a whole host of factors that affect page load speed but one of the simplest to resolve is to use great web hosting.
Of course if the website is not optimised and content is not curated it won't help but a simple step to improve your website's SEO performance is to have business-quality helps web hosting.
Business Hosting does not include the cheapest hosting service you can find on offer from consumer website providers like GoDaddy, Wix, 1&1 Ionos or similar.
If you are serious about improving your website's performance you must choose business level hosting for your website.
Think about it for a moment, you are aiming to compete in one of the most competitive global arena's i.e. the worldwide web.
So if you classify it like entering a competition you have to be equipped with the best tools.
If the criteria you use for choosing your website hosting is to find the cheapest service you can find, then it is likely you may not be serious about your website performing well for your business.
But, Business Hosting doesn't have to be expensive either.
Here's our criteria for choosing a web host provider;
Fast Load Speeds - You can count on Mach-fast load speeds when you have business hosting. In fact, websites hosted on business hosting bundles have been shown to load up to three times faster than those that rely on shared hosting.
Dedicated not Shared Resources - With business hosting, your resources are yours and yours alone. So, you’ll never have to worry about other server users taking more than their fair share and affecting your site’s performance.
Above Industry Standard Uptime Averages - Choose hosting that offers 99.9 per cent guaranteed uptime.
SSL Certificates - Look for hosting that includes SSL certificates Issued as Standard.
UK / European Support Teams - Customer Service and support teams need to be on the same timezone, so available when you need it.
Fortunately, we host our website on Hubspot CMS which includes great hosting performance.
For non-Hubspot website builds we strongly recommend TSOHost for great quality business web hosting. Their service is top-notch and customer service teams operate on our time zones.
You can get a discount signing up today using the link and code below;
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Hobbies include running, yoga and walking Ora, our pet Spanish Water dog. I'm also an avid football fan but don't hold that against me. Also known to hold a camera in my hand every now and again....