Cloud introduces new Contractor Series at ISE 2019
Cloud Electronics is launching its new 'Cloud Contractor Series' of products at ISE 2019 in Amsterdam. ISE 2019 is Europe's largest AV exhibition, held at the Amsterdam RAI exhibition centre, which runs from 5th to 9th February 2019.
We worked with Cloud to produce the new brand identity for its new series of products. We felt it was important to recognise Cloud's heritage of more than 30 years in the new logo design so we chose to adopt a new, clean outline of the existing Cloud logo, also adding the logo strap-line 'Contractor Series' . We adopted Cloud's new corporate font 'Bliss' for the Contractor Series element of the new logo design as we felt using both elements together in this way combines Cloud's brand equity with a modern, clean, sharp edge.